music video production
Christine Lee’s Music Video for “Superstar”
Spirinity Productions produced, directed, edited, did VFX, hair and makeup and wardrobe design for Christine Lee’s music video for “Superstar”.
Ally Ahern’s Music Video for “Bad For Me”
https://www.youtube.com/watch?v=s2SDYUn4H0s
Spirinity Productions produced, directed and edited Ally Ahern’s music video for “Bad For Me”.
Mytrell Foreman’s Music Video for “Delilah”
Spirinity Productions produced, directed, cast, co-wrote and edited Mytrell Foreman’s music video for “Delilah”.
Tiffany Alvord’s Music Video for “Just Another Love Song”
Spirinity Productions produced, directed, co-wrote, and edited Tiffany Alvord’s music video for “Just Another Love Song”.
Sam Creighton’s Music Video for “After Midnight”
Sam Creighton – After Midnight Music Video
The Appeal of the Song
Do you ever hear a song and immediately feel the need to hit “repeat” as soon as it’s over? The first time we at Spirinity heard Sam Creighton‘s dance-beat single, “After Midnight,” we had to do just that! Not only were we excited to make the video for this single, but we were all the more thrilled to be the ones to debut Sam’s first music video ever! And it wasn’t only “After Midnight’s” catchy musicality or Sam’s songbird vocals that triggered our enthusiasm, but the all-too-familiar story and ultimately empowering message of the song that struck us so compellingly—and we knew that we needed to capture both that as well as the visceral emotions of the song in actions and arc the music video!
The Lyrics
The song begins: “I did it again. My loneliness took over me…” Many of us can immediately relate to the feelings of loss and regret we feels when we open again to a person we know we just can’t trust. And when romance is involved, the stakes can be all the more high! Loneliness is a powerful thing when it haunts the human heart. So many have received that not so subtle text before: “U up?” We know it’s wrong. We know there’s no way this goes anywhere we hope it might. We know the pain it leads to? But, sometimes, right now, you just don’t care. Of course there is no REAL or lasting satisfaction or love that can be found when we use one another just to alleviate loneliness. We yearn for—we need—more meaningful connection and relationship than that. But it’s so easy to fall into cycles repeating destructive behaviors, and sometimes—for some strange reason—the risk even sounds like… fun. And sometimes anything sounds better than that aching loneliness. The heart knows it needs more, but sometimes we just don’t want it to be true.
The Video
As the video opens, Sam is awakened by a call in the middle of the night and immediately responds with glee. When she arrives at the house, a push-pull dance begins with her love interest (played by the co-writer of the song and a talented singer himself, Will Jay). We hired one of our favorite choreographers, Kedua, to help show the dynamic struggle of simply wanting to be wanted by another, while also longing something more. Reset. New night. Sam gets another late night call, and while she does answer, she’s notably less eager and excited this time around. As she heads over to the lover’s house, she plays a bit hard to get, but ultimately she gives in. Repeat. Reset. On the final night in the video, again the phone rings. Sam awakens… Will she answer? You may have an inkling, but you’ll have to watch to find out exactly how the dramatic denouement plays out!
For this project, we worked closely with Sam’s own ideas to bring the personal resonance of this story to life. She actually wrote the song after receiving one of those texts herself! With the goal of empowering viewers to reevaluate themselves, to be reminded of their real value and their real power to love themselves and view themselves as worthy of far more than the empty promises of some one night stand. We were impressed with Sam’s commitment to this message and to empowering her viewers and fans. She was willing to be shot in representations and visualizations that she’s not used to, and she even fully stripped off her makeup at one point, perhaps communicating a truth that words alone could not.
Final Thoughts…
Visually, we enjoyed playing with symmetry, color, contrast and patterns, paying some homage to a director we all hold in high esteem—Wes Anderson. With slow movements, stylized sets, eclectic wardrobes, and a dramatic color palette, we were more than happy with the final product!
Overall, we loved collaborating with Sam and can’t wait to do so again soon! To be sure, the calls between us have much more love and endurance than those in this video! Be sure to check it out!
We’re really passionate about creating music videos. If you enjoyed this video, we invite you to check out some of our other projects we’re really proud of:
Jasmine Kara’s Music Video for “Fade to Black (Official Video)
Dylan Bernard’s Music Video for “Forever for Now”
Alexa Friedman’s Music Video for “Enraptured”
If you’re curious about our process, we take a deeper dive into the process on this page.
Ty Waters’ Music Video for “Only Human”
Official Nomination for Hollywood Music in Media’s Independent Music Video Award.
Spirinity Productions directed, produced the story, produced the video, cast the talent and edited this music video production.
Aidan Alexander’s Cover Video For “Dancing On My Own”
Spirinity Productions produced, directed, filmed and directed Aidan Alexander’s cover video for “Dancing On My Own”.
Gabriel And Jess Conte’s Music Video For “Bless the Broken Road”
After beating out Ed Sheeran by being the #1 pre-order on iTunes, Gabriel and Jess Conte chose Spirinity Productions to direct,
produce the story, produce the video and edit their very first music video as a couple and brand.
Kylie Spence’s Music Video for “Allergic To Your Love”
About the Video
Ever the brilliant artiste, when Kylie Spence came to us with a second single, “Allergic To Your Love,” we at Spirinity immediately knew that we would need to dial up the artistry and emotional weight in this video’s visuals in order to create worthy resonance. Ultimately this involved Kylie literally painting herself into the video itself in a number of different ways (You’ll have to see it to see the vid to see what we mean!). And since her lyrical styling is always thought-provoking as well, we knew that the visuals would have to contain some air of mystery about them too!
While listeners can definitely read different meanings into this song’s lyrics, Kylie herself wanted to bring particular awareness to relational abuse and toxic relationships thorough this video. Being no stranger to exploring the nuances of deep—even heavy and painful—emotions, it didn’t take much for this singer-songwriter to emulate a variety of these throughout the scenes in this video.
Like the initial lyrics themselves, the opening scene sets up imagery that can be analyzed in a multiplicity of ways: red paint dripping slowly from the edge of a bathtub onto alabaster tile below… As Kylie rises from the tub, the story flashes forward—or is it flashing backward?? In any case, we soon see her character is a painter struggling to bring her artistic vision to visual life. The attempts seem to resemble some sort of self-reflection or personal definition, but she struggles to actualize or articulate them genuinely, freely, truly. Clearly she is toiling through conflicting messages about or definitions of herself as she attempts to process them through her art, however painful such a process might prove. But where is the confusion, where is the conflict, where is the pain stemming from?
Throughout the video, we see Kylie receiving texts and messages from her boyfriend, messages growing more and more anxious as time goes progresses, but something seems awry with their relationship—and perhaps with the history of his treatment of her. Are her conflicted interpretations of herself related to such conflicted relationships and the messages they bear? At the same time, we see juxtaposed clips of Kylie also growing more and more frustrated with her artistic attempts.
The Conclusion
As we come to close of this particular story, we see the artist finally resist the temptation to allow abusive relationship to return again; she refuses to allow its messages to enter back into her life. And this resolution, in turn, shifts the experience of her self-reflection. Finally realizing freedom from the bondage of these abusive messages, she becomes better able to create the art she always desired, a truer image of self-expression, and she is finally satisfied with the result.
And returning now to the opening image of the dripping tub… we find this bookended image takes on new meaning, new resolution—and definitely new hope. As Kylie falls back into the tub—an inverse of the original image—we see that it now represents renewal, a kind of baptism into renewed life. But there is still more to learn, there are still more challenges to surmount, and there are still more personal revelations to be discovered, especially in the heart of this artist.
For those who have experienced relational abuse, we hope this video inspires new possibilities and hope for healing renewal—for coming to truer and more beautiful messages about who you are. If you find yourself in an abusive situation or a toxic relationship of any sort, we hope this art might inspire courage to leave it behind, to get help, and to find renewed freedom.
Gabriel And Jess Conte’s Music Video For “Can’t Help Falling In Love”
Filming the Video
Filming “Can’t Help Falling in Love” with Gabriel and Jess Conte was indeed a magical experience with a truly magical couple! Desiring to model a simple, romantic duet with grand piano accompaniment and ballroom dancing amid a starry tapestry, we built our set in a studio in Los Angeles, which included a stage, black curtains, the aforementioned piano, and nothing less than 10,000 twinkle lights!
Many of the Conte’s fans are aware of their fairytale-like love story, and we wanted to capture that visually as a kind of dance for this cover of a truly classic romance song. Gabriel and Jess worked with one of our choreographers to bring physical expression and movement to this beautiful song! Combining that on set with their elegant looks designed by celebrity stylist Brandon, we were able to transform these YouTubers into a real-life prince and princess dancing at a ball for two set amidst the stars!
In YouTube videos, Jess has consistently showcased her piano talent, and we wanted to give that a nod in this video as well as a set up for the dance. Additionally, here’s a fun behind the scenes fact: Gabriel actually learned how to play this song on the piano as well in case we wanted to reverse the roles! To say these two are wholly dedicated to their craft is a drastic understatement!
We had another surprise bonus at this video shoot: the Conte’s had just adopted their dog, Milo! And, boy, is he the cutest little puppy. His presence on set was certainly another highlight for our team while shooting!
As always, we thoroughly enjoyed creating this idyllic video with Jess and Gabriel Conte, and we can’t wait to work with them again! They truly are magical!