Posts Tagged ‘commercial’
Philip Stein Dance Commercial
Our project with Philip Stein was a collaboration cultivated between three different creatives. With a breathtaking timepiece known colloquially as the “Oprah Watch,” this company has distinguished itself by creating products that are both exude technical elegance and bring a notably palpable sense of “balance” to their wearers. Many Philip Stein products feature natural frequency technology, which helps reduce stress and bring wellness to your life. With this in mind, we decided to in this commercial to make focal a discipline that visualizes these themes of technique and balance quite exquisitely: ballet.
We cast two ballet dancers whose own elegance in performance is matched only by their charming demeanors. They both image phenomenal abilities in flexibility, strength, technique, and—of course—exacting balance. Working both together and separately, they beautifully brought our conceptual vision to visual life. And we had established acting and voice talent Isaac C Singleton, Jr. perform the voiceover, a brilliant flourish that draws all the imagery together with a balance and bearing all of its own.
Here at Spirinity Productions, we routinely utilize dance as metaphor in our storytelling. We’re confident we will have many more projects where we’ll need talented dancers to image these story elements! So if you’re a dancer looking to showcase your talent, feel free to send us your reel! If you’re looking to incorporate dancers into your project, we have a large network of dancers and choreographers of all types and styles. And finally, if you have a company that is ready to develop commercial media or otherwise, let us know! We’d love to bring your ideas to cinematic life!
Commercial TRUS Underwear Company
Spirinity Productions directed, produced the story, wrote the script, produced the video, cast the talent, edited the footage and did VFX for this video. Commercial Video production by Spirinity Productions.
Big 5 Sporting Goods TV Commercial
Filming a sports ad promo underwater was no small challenge, but we were more than excited to meet the challenge! We used an ARRI Alexa camera inside of a Gates”Bulletproof” underwater cinema rig. Gates’ products are undeniably reliable, and their brand ensures the safety of their cameras, so with this premium setup we dove into the pool! We were very aware of the acute level of planning and pre-production responsibilities involved in this shoot. We stuck to our three tiered, tried and true process and pulled this off without a hitch.
Next we needed talent who could perform athletics seamlessly underwater—which is no easy task for anyone! We wanted to make sure our actors had real experience in the sporting divisions the ad was featuring: one of our actors was a baseball player, one a golfer, and one a boxer. Not only would these performers need to have top-tier athletic ability, but they also would need to hold their breath for extended times; stay grounded at the bottom of the pool; and look like professional athletes—calm, cool, and collected—the whole time. And they sure delivered! We have a discerning eye when we choose the talent we work with. We believe this attention to detail is what has earned us numerous local awards and accolades.
Have you ever tried running or walking in water, even just as an experiment? It does not come naturally, to say the least, and our talent had to work extra hard to perform athletic motions and movements that, on the ground, they would normally take for granted. This is certainly out of scope when it comes to traditionally choreography requests And even our filmmakers had to perform some challenging athletic feats to get their inspired shots, since we filmed sans snorkeling and scuba gear.
All in all, this project was a blast, and we at Spirinity look forward to shooting underwater again! Now try this: next time you’re swimming, attempt some “regular” movements to see what it felt like our for actors!
We are a full service, high touch production company. If your project calls for something outside of the norm or something a bit avante garde, we’re confident we can provide the production services you need. Whether you’re in Hollywood, La Mirada or Sherman Oaks, our offices are an easy drive from anywhere in the LA metro area. We welcome your phone call to start the conversation! We’re here where you need us.