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4 Benefits of Social Media Marketing for Your Business
Did you know that almost 80 percent of the U.S. population is on social media and that 54% of them use it to research products? This means that if your brand isn’t active on social media, you are leaving money on the table and missing out on one of the strongest methods of actively engaging your target audience. We’ll look at some of the most important benefits of social media marketing and talk about why investing in social media management is the right choice for just about any business.
#1 Communicate Your Brand Story
Everyday people use social media because they have a story to share and want an audience to hear it. Whether it’s the sizzling fajita served in a pineapple that they’re eating at their favorite Mexican restaurant or their five-year-old’s first ballet recital—people love to share. And, they love to hear what others are sharing as well.
Since people browsing Facebook, Instagram, or their platform of choice are already in a mood to engage with stories, strategic social media marketing offers you a natural way to tell your brand’s story.
What experiences helped plant the roots of your business? What are you doing to nourish them? Why should people want to see you grow?
These questions and more are opportunities to share your unique brand story with a highly engaged audience who is already primed to listen.
#2 Establish Your Authority
According to one survey, social media was the single biggest influence on consumer decisions to purchase. Because they play such a key role in helping potential customers, your social platforms are ideal channels to establish your company’s authority in the industry you serve.
You are probably already engaged in some form of content marketing. Maybe you’re creating blog content that provides helpful, free information to help generate leads. Or maybe you’re producing videos with the same goal.
Each piece of content you create builds a little bit more trust in your brand. And social media marketing will help that trust spread. By sharing your content on the channels that your audience is engaged in, you are more likely to be seen by more people. With every new visitor that associates your brand with trustworthy, helpful content you climb one step closer to becoming the go-to authority in your niche.
#3 Engage Your Target Audience
Brands like Wendy’s and Pop Tarts have famously engaging social media marketing strategies. Unlike any other advertising medium in the past, perhaps, social platforms allow companies to touch audiences on their own level.
Your ideal customer has probably never run an ad on the radio or TV, for example. They’ve never plastered their message on a billboard. They probably have tweeted, or pinned, or posted, or shared, though—likely on multiple different channels.
And that’s what makes social media such an effective means of engaging your audience. It’s a place where they have a voice. A place where their ideas matter. And a place where they can immediately interact with the brands they love.
When Wendy’s retweeted a fan’s school ID photo, they racked up a massive 1400 retweets and 24,000 likes. Why was this such a lovable moment? Because a massive brand with a 1.5 billion dollar revenue took the time to notice one of its followers, engage with them, and spread the love.
#4 Go Viral
Some 2.7 billion people use social media globally. And most of them love to share. In fact, more than 70% of users who have a good experience with a brand’s service on social media are likely to recommend it to others.
Because sharing content is such a natural habit of everyday users everywhere, it affords businesses like yours the opportunity to go viral overnight. Create clever, useful, funny, or otherwise engaging content, and before you know it, your post has been shared by the friends of friends of friends.
The average Facebook user has more than 300 friends, after all. So if you create a post that gets shared by just 5 of your followers, and a mere 1% of their friends share it, then you have potentially landed on more than 45,000 news feeds.
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What Is Social Media Management and Is It Right For Our Brand?
It’s clear that social media marketing has massive potential for building up your brand, growing your audience, and engaging with them on an authentic level. And, of course, that means more loyalty, more leads, and more sales. But is it that simple?
Just like any form of marketing, reaching customers through social media is just as much of an art as it is a science. However, social media does present bigger risks than traditional forms of advertising because of the inherent interaction from audiences that comes with the medium.
That’s where professional social media management comes in. Most businesses probably don’t film all of their TV or radio ads in house. They don’t produce all of their own flyers and brochures. So, likewise, more and more brands are turning to professional marketing agencies to manage their social media accounts for them.
Social media management includes services like these and more:
- Claiming social media accounts on the most relevant channels for your industry.
- Creating regular, engaging content that is more likely to be shared.
- Representing your brand by interacting with and responding to audience posts.
- Managing and filtering comments or engagement that might hinder your brand.
- Monitoring social media statistics to grow performance over time.
Some business owners think they can handle all this themselves because they have used their own personal social media accounts. But it doesn’t take long for them to discover that they’ve bitten off more than they can chew. Social media management really is a full-time job—at least if you want it to produce results.
Let Spirinity Handle All Your Los Angeles Social Media Marketing and Management Needs
If you don’t want to do the hard work yourself… If you don’t want you social media presence to stagnate… And if you do want to reap all the benefits of social media marketing that we’ve discussed and more…
Then let Spirinity take the pilot seat for you.
For years, we’ve been helping LA businesses, brands, and individuals spread their wings with professional video production. Now we are proud to extend our reach with social media management services that help them soar.
Get in touch today to learn more about how we can put your brand’s best foot forward no matter what platform your audience is on.
Ready to find out more? Get started today!
We would love to talk about your project and answer any questions you have!