Dylan Bernard’s “Forever For Now”
Spirinity has partnered up with singer-songwriter Dylan Bernard and his team several times over the last four years, matching the messages and emotional textures of his music with vivid and palpable visuals! Dylan is not only an adaptable music talent, but he’s also game for any novel or creative challenge the team imagines. Most recently, we had an absolute blast putting together this music video for his new single, “Forever For Now.” As you will see, its aesthetic and style is quite distinct from the first video we produced with Dylan for his single, “Flames”.
Some Thoughts on Production:
When we first began to discuss the visual concepts for this video production, Dylan and his team knew that they wanted the lyrics to match the imagery. The chorus to the song begins, “Forever for now, I need to be alone to figure it out…” This wandering lonesomeness, contrasted with a lonely hope for clarity, poignantly guides the message at the heart of the entire song. With the visuals, we sought to colorfully draw out this tension to grant emotive and visual language to the the sort of heartache that is all too familiar for all of us. This song is about learning to feel comfortable alone after a relationship has ended, to become at home with oneself again, so we knew we had to use desolate locales to image Dylan’s internal wrestling and process. We shot in the California desert, to externalize the felt isolation in the song itself. Plodding along a deserted road, stepping through a disused living-space that once served as a lively home, wandering along a cracked and dried lakebed, and returning again to his bleak desert highway, Dylan walks through expressive images of his heart’s reflection, perhaps walking all of us through our own as well.
Instagram TV (or IGTV) had just launched when we were discussing the video’s concept. Dylan and his team wanted to put the music video on IGTV, where vertical videos are desired. So we decided to film in a way where the video could be used on horizontal platforms such as YouTube, but could also be cropped into a vertical video for IGTV. That is why Dylan is kept in the middle of the frame throughout the video. This was a very intentional choreography choice
Another element that was keenly considered in the making of this video was the visual bookends. The cover art for Dylan’s single featured Dylan in a tie-dye shirt and black jacket with an empty, pale sky behind him. And we wanted the video to open and close with a similar visual—bringing that very image to life!
It was a hot day in the desert, but Dylan remained his cool, calm, and collected while filming his single (and without looking sweaty). We had a great time shooting with Dylan and his team, and, as always, we look forward to many more collaborations to come!
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If you like this video, please check out some of our other video work:
Alexa Friedman’s “Meant to Be”.
Alexa Friedman’s “Enraptured”
Kylie Spence’s “Lying Eyes”