https://www.youtube.com/watch?v=60_L1Cb73a4
Alexa Friedman’s Music Video For “Meant To Be”
Alexa Friedman is definitely something of a wonder! Our first project with Alexa was the award winning music video “Enraptured,” wherein we created a post-apocalyptic world for her to dominate and developed a cat-and-mouse epic drama for her to showcase her chops! But for this second video, we focused on exhibiting the softer and more contemplative side of Alexa for her single, “Meant to Be,” as the song speaks of the beautiful, albeit sometimes painful, process of coming to peace with who you really are, often over and against the imposed narratives and expectations of others.
The Concept
The concept of the video involved, of all things, Alexa embodied as a deeply symbolic creature of myth, a majestic mermaid. Juxtaposed and contrasted alongside this image of her marine life, she explores the sandy shoreline in a fully human form, contemplating her true identity. In this, she works through these dualisms to progressively own the fullness of her unique self and identity. You’ll have to watch the video to see her progression!—it is indeed a musical and visual marvel! But, for now, let’s just say… “You won’t want to miss this tail!”
And for her look in this fish-tale, we chose a natural, beach wave for her hair, beauty makeup, and a truly stunning purple dress to emulate her bubbly, bright, and brilliant personality. To be sure, we had an absolute ball with the competitive beauty queen as we filmed on several different beaches along the famous Southern California coastline! On an overcast day like this was, the lighting and aesthetic were marvelous, maybe even mythic!
So whether she is dance-battling in the desert or twirling seaside as a mermaid, we always have a blast with the always jubilant and ever-adept Alexa Friedman! And we’re looking forward to sharing our next adventure video with her soon!
Spirinity Productions directed, produced the story, produced the video, and edited the footage for this video.