Automotive Video Production: Maserati
Flashy, luxurious, fast, and smooth—our team-members at Spirinity Productions are BIG car fans—to say the least! So when a green-light opportunity to shoot a Maserati Gran Turismo promo flashed before our eyes, we hit the pedal to the metal!
With a drone-mounted camera speeding and twisting along a curvy roadway through the California mountains, we began the day filming our Maserati aerially. More than just a luxury car, this beast of a machine gave us a keen chase, and we were more than game to keep up! With the help of a fully-stocked pursuit car and excellent precision drivers, we captured high-speed turns and curves along the forest-lined highway, sage pines rising up like salutary spires toward a clear, azure skyscape in the grand majesty of the California outdoors. And, again, to say the very least, the truly natural lighting was on point. And with all this beauty as backdrop still the Gran Turismo outshined, clearly drawing all attention to itself.
Once we finished our outdoor scenes, we drove to the studio, focusing our camerawork on the elegant interior, piercing headlights and grand aesthetics of this majestic vehicle, all set to a mysterious black backdrop. And, again, the Maserati Gran Turismo did not disappoint! It was a dream come true to work with this well-acclaimed Italian originated brand, and we did not want the day to end.
In post-production our goal was to create a modern-esque stylized video spot showcasing the power and legacy of the Maserati brand. One of our team members created and produced the thematic music for the video, which fit perfectly with the footage, just like our drivers did in the Maserati’s driver’s seat! In the end, we were thrilled with the final product, and more than look forward to shooting our next monumental car spot!
About the GranTurismo Maserati.
“A Maserati 4.7-liter V8 engine powers all GranTurismo models. Built by Ferrari, this compact, lightweight engine develops 454 hp, 384 lb-ft of torque and revs to an impressive 7,500 rpm. It expresses the legendary sound that could only come from a powerful, naturally aspirated, all-Italian V8.”
(excerpted from https://www.maseratiusa.com/maserati/us/en/models/granturismo)