video production los angeles
Demi Lovato with C.A.S.T. Centers Video for “Tell Me You Love Me” Tour 2018
Demi Lovato with CAST Centers
We produced, filmed and edited this video from Demi Lovato’s “Tell Me You Love Me” Tour 2018.
What an absolute joy it was to working with Demi Lovato and C.A.S.T. Centers, the nation’s top mental health and addiction treatment center. And this was not only because Demi and the team were an absolute joy, which is the very least we could say, but also because our own team at Spirinity also actively seeks to support mental health awareness and care. Some on our team have worked in education and professional counseling, another of our producers has a background in psychology and psychological research, and one of our consultants is a professional MFT. So when an opportunity like this came up—to combine compelling art with mental health activism—how could we pass it by?! Plus, Demi and the C.A.S.T. team truly are gems!
The shoot with Demi and C.A.S.T. involved both photography and videography. One of our celebrity photographer friends invited us to come alongside and shoot video! Again, how could we pass that up?!
Throughout our time at the C.A.S.T. Center in Beverly Hills, we were inspired to hear more about Demi’s involvement at the center and how she strives to help others while also growing and experiencing further health healing herself. With a three camera set up, we were able to be flies on the wall, recording completely unscripted, intimate, candid conversations about the importance of mental health care, group support, and accountability. What an experience!
In 2018, Demi went on her “Tell Me You Love Me” tour, where she spent time talking to her fans about these very issues. So, in this segment, our video was featured across her tour stops. And what an honor it has been, not only to work with these teams, but also to join them in their efforts of helping others as well! We at Spirinity wish Demi and the C.A.S.T. Centers team and members—as well as Demi’s fans and followers of course—nothing but the best!
Hollywood Hills Home
About the Video
Real estate in Los Angeles, CA has been booming and progressively expanding for the past 100 years. You can find beautiful homes on almost every corner and along seemingly countless avenues couched throughout the region, not the least of which include those in the San Fernando Valley, Beverly Hills, by the beach on the Westside, and even our very own Hollywood!
With a booming business and growing demand for media that feature properties and developments, real estate agents need high quality real estate videography, photography, and drone real/reel work to show off the desirable landscape and stunning features in order to appeal to potential buyers. In a highly competitive market like that in L.A., having impressive real estate photography and video at hand will give you an edge that sets you apart from all your competitors.
What We Did
For this project, we captured videography, photography, and drone footage for an absolutely gorgeous property in Beverly Hills, one with a stunning view of the city itself. And since this particular location resonated with a notably calming atmosphere—quite rare in much of the L.A. region!—we wanted to capture a sense of this home’s oasis-like essence in the video’s visuals. By utilizing smooth movement techniques with dollies and time-lapse photography, we feel the final product really does capture such a sense of what life in this amazing abode would truly feel like.
At each property we shoot, our aim is to find distinctive creative and aesthetically-pleasing touches to showcase the character, beauty, and unique features of the home or retail property. Whether you have set ideas on how you’d like a particular property to be filmed or don’t even know where to start, give our team at Spirinity a call so we can set up a time to brainstorm and shoot your property in way that desirably stands out from the real estate fray for both you and your potential clients!
Aidan Alexander’s Cover Video For “Dancing On My Own”
Spirinity Productions produced, directed, filmed and directed Aidan Alexander’s cover video for “Dancing On My Own”.
Kylie Spence’s Music Video for “Allergic To Your Love”
About the Video
Ever the brilliant artiste, when Kylie Spence came to us with a second single, “Allergic To Your Love,” we at Spirinity immediately knew that we would need to dial up the artistry and emotional weight in this video’s visuals in order to create worthy resonance. Ultimately this involved Kylie literally painting herself into the video itself in a number of different ways (You’ll have to see it to see the vid to see what we mean!). And since her lyrical styling is always thought-provoking as well, we knew that the visuals would have to contain some air of mystery about them too!
While listeners can definitely read different meanings into this song’s lyrics, Kylie herself wanted to bring particular awareness to relational abuse and toxic relationships thorough this video. Being no stranger to exploring the nuances of deep—even heavy and painful—emotions, it didn’t take much for this singer-songwriter to emulate a variety of these throughout the scenes in this video.
Like the initial lyrics themselves, the opening scene sets up imagery that can be analyzed in a multiplicity of ways: red paint dripping slowly from the edge of a bathtub onto alabaster tile below… As Kylie rises from the tub, the story flashes forward—or is it flashing backward?? In any case, we soon see her character is a painter struggling to bring her artistic vision to visual life. The attempts seem to resemble some sort of self-reflection or personal definition, but she struggles to actualize or articulate them genuinely, freely, truly. Clearly she is toiling through conflicting messages about or definitions of herself as she attempts to process them through her art, however painful such a process might prove. But where is the confusion, where is the conflict, where is the pain stemming from?
Throughout the video, we see Kylie receiving texts and messages from her boyfriend, messages growing more and more anxious as time goes progresses, but something seems awry with their relationship—and perhaps with the history of his treatment of her. Are her conflicted interpretations of herself related to such conflicted relationships and the messages they bear? At the same time, we see juxtaposed clips of Kylie also growing more and more frustrated with her artistic attempts.
The Conclusion
As we come to close of this particular story, we see the artist finally resist the temptation to allow abusive relationship to return again; she refuses to allow its messages to enter back into her life. And this resolution, in turn, shifts the experience of her self-reflection. Finally realizing freedom from the bondage of these abusive messages, she becomes better able to create the art she always desired, a truer image of self-expression, and she is finally satisfied with the result.
And returning now to the opening image of the dripping tub… we find this bookended image takes on new meaning, new resolution—and definitely new hope. As Kylie falls back into the tub—an inverse of the original image—we see that it now represents renewal, a kind of baptism into renewed life. But there is still more to learn, there are still more challenges to surmount, and there are still more personal revelations to be discovered, especially in the heart of this artist.
For those who have experienced relational abuse, we hope this video inspires new possibilities and hope for healing renewal—for coming to truer and more beautiful messages about who you are. If you find yourself in an abusive situation or a toxic relationship of any sort, we hope this art might inspire courage to leave it behind, to get help, and to find renewed freedom.
Kylie Spence’s Music Video For”Lying Eyes”
The Concept
Our writing and creative team had an absolute blast dreaming up ideas for Kylie Spence’s “Lying Eyes” music video for Kylie Spence. All of her artistry exudes both a palpably confident intrigue and vulnerable searching, a rare air of sensitive strength. To match the sound and meaning of this particular song, we developed a kind of jigsaw mystery in the video’s story, portraying Kylie’s recent relational struggles through flashback and present-day storylines, all imbued thickly with symbolism. Only as the story closes along with the song do all the threads come together, allowing Kylie to move forward with new, albeit haunting, revelation.
The Video Shoot
We shot the video in the desert with a 1967 Cadillac convertible and international Gucci model, JJ. And—oh, baby!—does that car deliver visual punch in this video, and JJ’s no less easy on the eyes either! Moreover we knew Kylie would be able to embody the various emotional movements of the song in her acting, so for her counterpart in the video knew we needed to find an up-and-coming actor who could emotionally rival her—a mystifying someone whose eyes could draw our audience in vulnerably close, though they would already know all along this song is ultimately titled “Lying Eyes.” But you’ll have to see the video itself to see how the lyrics ultimately bear out in the visceral visuals. We will leave the ultimate mystery for you to explore, but here is a preview of some of the plot elements.
The Plot
The story starts when Kylie moves to kick JJ out of her car, out of her life, once and for good. But immediately after and all too quickly, she begins to reminisce about happier times they shared together, remembering the relationship through rose colored glasses, as they say. And, heck, we’ve all been there! Suddenly, however, almost as if summoned by her reflection, JJ appears and disappears again before her. After pulling over, while she looks around for him, Kylie stumbles across a photograph, but we don’t yet see its image. As she reflects on it, again, somehow JJ appears now in the driver’s seat of Kylie’s car, beckoning her over. Mesmerized by JJ’s charisma and motivated by her previous rose-hued reflections, she gets into the car with him, but knowing all to well where this can lead.
As Kylie sings now about the relationship again, the two drive through the long, deserted desert roads. But just as surprisingly as he appears, JJ disappears again in the blink of an eye. At this point, despite the struggle with her torn feelings, Kylie gets more honest with herself about the reality of their relationship. She’s reminded of the games JJ continuously played with her heart, and she regrets letting him back in so easily. When he appears suddenly in the middle of the road ahead of her, Kylie decided to end the relationship once and for all in one desperate, decisive move. As she speeds towards him, he gives one last look of desperation before she zooms right past or through—you’ll see what we mean. We see that JJ has transformed into something new, something we will leave for you to see—but to be sure, Kylie will only have her memories and honest reflections to contend with in the end. She closes out the video with more questions than where she began, but she also has more resolve, more clarity, more confidence in herself. But some mystery still remains as to what was real and what was not.
Spirinity Productions directed, produced the story, produced the video, cast the talent, and edited the footage for this video.
Christine Lee’s “Surrender”
Spirinity Productions produced, directed, co-wrote, cast and edited this music video for Christine Lee’s single, “Surrender”.
Justine Magazine Interview Sabrina Carpenter
Spirinity Productions partners with outlets such as Justine Magazine to shoot their red carpets, photo shoots, exclusive interviews, behind the scenes at their photoshoots and more. Here is an example. See hundreds more on Justine Magazine’s YouTube Channel.
Big 5 Sporting Goods TV Commercial
Filming a sports ad promo underwater was no small challenge, but we were more than excited to meet the challenge! We used an ARRI Alexa camera inside of a Gates”Bulletproof” underwater cinema rig. Gates’ products are undeniably reliable, and their brand ensures the safety of their cameras, so with this premium setup we dove into the pool! We were very aware of the acute level of planning and pre-production responsibilities involved in this shoot. We stuck to our three tiered, tried and true process and pulled this off without a hitch.
Next we needed talent who could perform athletics seamlessly underwater—which is no easy task for anyone! We wanted to make sure our actors had real experience in the sporting divisions the ad was featuring: one of our actors was a baseball player, one a golfer, and one a boxer. Not only would these performers need to have top-tier athletic ability, but they also would need to hold their breath for extended times; stay grounded at the bottom of the pool; and look like professional athletes—calm, cool, and collected—the whole time. And they sure delivered! We have a discerning eye when we choose the talent we work with. We believe this attention to detail is what has earned us numerous local awards and accolades.
Have you ever tried running or walking in water, even just as an experiment? It does not come naturally, to say the least, and our talent had to work extra hard to perform athletic motions and movements that, on the ground, they would normally take for granted. This is certainly out of scope when it comes to traditionally choreography requests And even our filmmakers had to perform some challenging athletic feats to get their inspired shots, since we filmed sans snorkeling and scuba gear.
All in all, this project was a blast, and we at Spirinity look forward to shooting underwater again! Now try this: next time you’re swimming, attempt some “regular” movements to see what it felt like our for actors!
We are a full service, high touch production company. If your project calls for something outside of the norm or something a bit avante garde, we’re confident we can provide the production services you need. Whether you’re in Hollywood, La Mirada or Sherman Oaks, our offices are an easy drive from anywhere in the LA metro area. We welcome your phone call to start the conversation! We’re here where you need us.
Anti Texting and Driving PSA
Spirinity Productions directed, produced the story, produced the video, cast the talent, edited the content and did VFX for this video.
Dylan Bernard’s “Forever For Now”
Spirinity has partnered up with singer-songwriter Dylan Bernard and his team several times over the last four years, matching the messages and emotional textures of his music with vivid and palpable visuals! Dylan is not only an adaptable music talent, but he’s also game for any novel or creative challenge the team imagines. Most recently, we had an absolute blast putting together this music video for his new single, “Forever For Now.” As you will see, its aesthetic and style is quite distinct from the first video we produced with Dylan for his single, “Flames”.
Some Thoughts on Production:
When we first began to discuss the visual concepts for this video production, Dylan and his team knew that they wanted the lyrics to match the imagery. The chorus to the song begins, “Forever for now, I need to be alone to figure it out…” This wandering lonesomeness, contrasted with a lonely hope for clarity, poignantly guides the message at the heart of the entire song. With the visuals, we sought to colorfully draw out this tension to grant emotive and visual language to the the sort of heartache that is all too familiar for all of us. This song is about learning to feel comfortable alone after a relationship has ended, to become at home with oneself again, so we knew we had to use desolate locales to image Dylan’s internal wrestling and process. We shot in the California desert, to externalize the felt isolation in the song itself. Plodding along a deserted road, stepping through a disused living-space that once served as a lively home, wandering along a cracked and dried lakebed, and returning again to his bleak desert highway, Dylan walks through expressive images of his heart’s reflection, perhaps walking all of us through our own as well.
Instagram TV (or IGTV) had just launched when we were discussing the video’s concept. Dylan and his team wanted to put the music video on IGTV, where vertical videos are desired. So we decided to film in a way where the video could be used on horizontal platforms such as YouTube, but could also be cropped into a vertical video for IGTV. That is why Dylan is kept in the middle of the frame throughout the video. This was a very intentional choreography choice
Another element that was keenly considered in the making of this video was the visual bookends. The cover art for Dylan’s single featured Dylan in a tie-dye shirt and black jacket with an empty, pale sky behind him. And we wanted the video to open and close with a similar visual—bringing that very image to life!
It was a hot day in the desert, but Dylan remained his cool, calm, and collected while filming his single (and without looking sweaty). We had a great time shooting with Dylan and his team, and, as always, we look forward to many more collaborations to come!
Call us today to get started on your next project!
If you like this video, please check out some of our other video work:
Alexa Friedman’s “Meant to Be”.
Alexa Friedman’s “Enraptured”
Kylie Spence’s “Lying Eyes”