commercial
Corporate Traveler
Spirinity Productions produced, directed, filmed and edited Corporate Traveler's customer testimonial campaign series.
The Coffee Bean & Tea Leaf Tea Instructional Videos
Spirinity Productions produced, directed and edited these Instructional Videos for The Coffee Bean & Tea Leaf.
The Coffee Bean & Tea Leaf Coffee Instructional Videos
Spirinity Productions produced, directed, and edited these Instructional Videos for The Coffee Bean & Tea Leaf.
Big 5 Sporting Goods TV Commercial
Filming a sports ad promo underwater was no small challenge, but we were more than excited to meet the challenge! We used an ARRI Alexa camera inside of a Gates”Bulletproof” underwater cinema rig. Gates’ products are undeniably reliable, and their brand ensures the safety of their cameras, so with this premium setup we dove into the pool! We were very aware of the acute level of planning and pre-production responsibilities involved in this shoot. We stuck to our three tiered, tried and true process and pulled this off without a hitch.
Next we needed talent who could perform athletics seamlessly underwater—which is no easy task for anyone! We wanted to make sure our actors had real experience in the sporting divisions the ad was featuring: one of our actors was a baseball player, one a golfer, and one a boxer. Not only would these performers need to have top-tier athletic ability, but they also would need to hold their breath for extended times; stay grounded at the bottom of the pool; and look like professional athletes—calm, cool, and collected—the whole time. And they sure delivered! We have a discerning eye when we choose the talent we work with. We believe this attention to detail is what has earned us numerous local awards and accolades.
Have you ever tried running or walking in water, even just as an experiment? It does not come naturally, to say the least, and our talent had to work extra hard to perform athletic motions and movements that, on the ground, they would normally take for granted. This is certainly out of scope when it comes to traditionally choreography requests And even our filmmakers had to perform some challenging athletic feats to get their inspired shots, since we filmed sans snorkeling and scuba gear.
All in all, this project was a blast, and we at Spirinity look forward to shooting underwater again! Now try this: next time you’re swimming, attempt some “regular” movements to see what it felt like our for actors!
We are a full service, high touch production company. If your project calls for something outside of the norm or something a bit avante garde, we’re confident we can provide the production services you need. Whether you’re in Hollywood, La Mirada or Sherman Oaks, our offices are an easy drive from anywhere in the LA metro area. We welcome your phone call to start the conversation! We’re here where you need us.
Video Shoot With Nipsey Hussle & Zaytoven
We were the the LA production crew shooting the Call To Entry video used to kick off the Dutch Masters Craft Syndicate mentorship program featuring Nipsey Hussle & Zaytoven and Rick Ross & Ray Murray/Organized Noize.
About the Process:
Here’s a peek into the process and how this project came to fruition….
When Craft Syndicate launched its second collaboration contest—featuring an opportunity to work with hip-hop legends Rick Ro$$, Organized Noize, Nipsey Hussle and Zaytoven—Spirinity was more than enthused to meet the challenge head on! Rick Ro$$ and Organized Noize are based out of Atlanta, and their interviews had already been captured there. Here at Spirinity, we were approached to see if we could capture the interview with Nipsey Hussle and Zaytoven in a similar tone and style. We were absolutely confident that we could deliver, so of course we said yes!
We filmed this spot at Record Plant Recording Studios in Hollywood. Our team engineered the decor and lighting of the studio, as well as the camera angle, so that the interview would match the mood and vibe that was already established in the previously recorded footage as closely as possible. Additionally, we created two other sets wherein Zaytoven and Nipsey Hussle could record their individual interviews. They certainly didn’t need much coaching, but we were more than happy to accomodate them and provide a few coaching tips to help with their on camera presence.
After we finished filming, our team synced the audio and colored the footage to match the tones of the previous shoot and turned it over to our client all within 24 hours! The hope was that the end product could seamlessly intercut between the two studio interviews without a hitch. In the end, everyone was more than happy with the final product. And when our clients are happy, we’re happy!
We had an unforgettable time working with these incredibly talented hip-hop artists, and we look forward to collaborating again!
Demi Lovato with C.A.S.T. Centers Video for “Tell Me You Love Me” Tour 2018
Demi Lovato with CAST Centers
We produced, filmed and edited this video from Demi Lovato’s “Tell Me You Love Me” Tour 2018.
What an absolute joy it was to working with Demi Lovato and C.A.S.T. Centers, the nation’s top mental health and addiction treatment center. And this was not only because Demi and the team were an absolute joy, which is the very least we could say, but also because our own team at Spirinity also actively seeks to support mental health awareness and care. Some on our team have worked in education and professional counseling, another of our producers has a background in psychology and psychological research, and one of our consultants is a professional MFT. So when an opportunity like this came up—to combine compelling art with mental health activism—how could we pass it by?! Plus, Demi and the C.A.S.T. team truly are gems!
The shoot with Demi and C.A.S.T. involved both photography and videography. One of our celebrity photographer friends invited us to come alongside and shoot video! Again, how could we pass that up?!
Throughout our time at the C.A.S.T. Center in Beverly Hills, we were inspired to hear more about Demi’s involvement at the center and how she strives to help others while also growing and experiencing further health healing herself. With a three camera set up, we were able to be flies on the wall, recording completely unscripted, intimate, candid conversations about the importance of mental health care, group support, and accountability. What an experience!
In 2018, Demi went on her “Tell Me You Love Me” tour, where she spent time talking to her fans about these very issues. So, in this segment, our video was featured across her tour stops. And what an honor it has been, not only to work with these teams, but also to join them in their efforts of helping others as well! We at Spirinity wish Demi and the C.A.S.T. Centers team and members—as well as Demi’s fans and followers of course—nothing but the best!
Maserati Video Shoot
Automotive Video Production: Maserati
Flashy, luxurious, fast, and smooth—our team-members at Spirinity Productions are BIG car fans—to say the least! So when a green-light opportunity to shoot a Maserati Gran Turismo promo flashed before our eyes, we hit the pedal to the metal!
With a drone-mounted camera speeding and twisting along a curvy roadway through the California mountains, we began the day filming our Maserati aerially. More than just a luxury car, this beast of a machine gave us a keen chase, and we were more than game to keep up! With the help of a fully-stocked pursuit car and excellent precision drivers, we captured high-speed turns and curves along the forest-lined highway, sage pines rising up like salutary spires toward a clear, azure skyscape in the grand majesty of the California outdoors. And, again, to say the very least, the truly natural lighting was on point. And with all this beauty as backdrop still the Gran Turismo outshined, clearly drawing all attention to itself.
Once we finished our outdoor scenes, we drove to the studio, focusing our camerawork on the elegant interior, piercing headlights and grand aesthetics of this majestic vehicle, all set to a mysterious black backdrop. And, again, the Maserati Gran Turismo did not disappoint! It was a dream come true to work with this well-acclaimed Italian originated brand, and we did not want the day to end.
In post-production our goal was to create a modern-esque stylized video spot showcasing the power and legacy of the Maserati brand. One of our team members created and produced the thematic music for the video, which fit perfectly with the footage, just like our drivers did in the Maserati’s driver’s seat! In the end, we were thrilled with the final product, and more than look forward to shooting our next monumental car spot!
About the GranTurismo Maserati.
“A Maserati 4.7-liter V8 engine powers all GranTurismo models. Built by Ferrari, this compact, lightweight engine develops 454 hp, 384 lb-ft of torque and revs to an impressive 7,500 rpm. It expresses the legendary sound that could only come from a powerful, naturally aspirated, all-Italian V8.”
(excerpted from https://www.maseratiusa.com/maserati/us/en/models/granturismo)
Philip Stein Dance Commercial
Our project with Philip Stein was a collaboration cultivated between three different creatives. With a breathtaking timepiece known colloquially as the “Oprah Watch,” this company has distinguished itself by creating products that are both exude technical elegance and bring a notably palpable sense of “balance” to their wearers. Many Philip Stein products feature natural frequency technology, which helps reduce stress and bring wellness to your life. With this in mind, we decided to in this commercial to make focal a discipline that visualizes these themes of technique and balance quite exquisitely: ballet.
We cast two ballet dancers whose own elegance in performance is matched only by their charming demeanors. They both image phenomenal abilities in flexibility, strength, technique, and—of course—exacting balance. Working both together and separately, they beautifully brought our conceptual vision to visual life. And we had established acting and voice talent Isaac C Singleton, Jr. perform the voiceover, a brilliant flourish that draws all the imagery together with a balance and bearing all of its own.
Here at Spirinity Productions, we routinely utilize dance as metaphor in our storytelling. We’re confident we will have many more projects where we’ll need talented dancers to image these story elements! So if you’re a dancer looking to showcase your talent, feel free to send us your reel! If you’re looking to incorporate dancers into your project, we have a large network of dancers and choreographers of all types and styles. And finally, if you have a company that is ready to develop commercial media or otherwise, let us know! We’d love to bring your ideas to cinematic life!
Commercial TRUS Underwear Company
Spirinity Productions directed, produced the story, wrote the script, produced the video, cast the talent, edited the footage and did VFX for this video. Commercial Video production by Spirinity Productions.