Philip Stein Dance Commercial

Philip Stein's Dance Commercial for The Modern Collection. Spirinity Productions directed, produced the story, produced the video, cast, edited and did ADR for this video.

Our project with Philip Stein was a collaboration cultivated between three different creatives. With a breathtaking timepiece known colloquially as the “Oprah Watch,” this company has distinguished itself by creating products that are both exude technical elegance and bring a notably palpable sense of “balance” to their wearers. Many Philip Stein products feature natural frequency technology, which helps reduce stress and bring wellness to your life. With this in mind, we decided to in this commercial to make focal a discipline that visualizes these themes of technique and balance quite exquisitely: ballet.

We cast two ballet dancers whose own elegance in performance is matched only by their charming demeanors. They both image phenomenal abilities in flexibility, strength, technique, and—of course—exacting balance. Working both together and separately, they beautifully brought our conceptual vision to visual life. And we had established acting and voice talent Isaac C Singleton, Jr. perform the voiceover, a brilliant flourish that draws all the imagery together with a balance and bearing all of its own.

Here at Spirinity Productions, we routinely utilize dance as metaphor in our storytelling. We’re confident we will have many more projects where we’ll need talented dancers to image these story elements! So if you’re a dancer looking to showcase your talent, feel free to send us your reel! If you’re looking to incorporate dancers into your project, we have a large network of dancers and choreographers of all types and styles. And finally, if you have a company that is ready to develop commercial media or otherwise, let us know! We’d love to bring your ideas to cinematic life!